Swahili Digitali Project is a new initiative in Tanga City designed to provide digital skills to 250 young people. The program focuses on equipping participants with skills in areas such as online marketing, e-commerce, and creative content creation, with the goal of fostering entrepreneurship and self-reliance.
The project is funded by Foundation Botnar and managed by Innover Consulting Ltd, and is being implemented as part of the Kidijitali Project in collaboration with the Tanga Yetu Initiative. Running for one year, from August 2025 to July 2026, the program will offer in-depth, phased training to prepare youth for both the digital job market and online business ventures.
Swahili Digitali Project aims to help young people overcome common barriers they face, such as a lack of platforms to express themselves and use technology for purposes beyond entertainment. A unique aspect of this project is that it welcomes youth from all educational backgrounds, believing in the potential of every young person to use technology to improve their lives and communities.
Through practical training, participants will gain skills in:
- Using social media for business marketing
- Creating engaging digital content
- Starting and managing an online business
- Entrepreneurship and self-employment strategies in the digital era
This initiative is expected to be a catalyst for change for both its participants and for Tanga City, demonstrating how technology can be a tool for progress for Tanzanian youth.
Tags: Swahili Digitali Project, Tanga youth, digital skills, online marketing, e-commerce, entrepreneurship, Tanzania, youth empowerment, Foundation Botnar, Innover Consulting Ltd
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